SAMANTHA DAICHENDT

Senior Graphic Designer | New York City

About Me

Senior Graphic Designer

Fashion • Beauty • Lifestyle • Digital & Print

Experience: 6+ years across fashion, beauty, and lifestyle brands.

Nice to see you here! I’m a Senior Graphic Designer based in NYC with 6+ years of experience across fashion, beauty, and lifestyle brands. I specialize in brand identity, campaign creative, and cross-channel design spanning digital, print, and e-commerce. My work is rooted in concept-driven design, collaboration, and translating brand strategy into clear, compelling visuals. I’ve partnered with in-house teams, executive leadership, and founders to bring their campaigns and products to life from concept to execution.

Available for senior-level roles and select freelance projects.

Below you will find a curated snapshot of brand, campaign, and cross-channel design projects. Each project was chosen to highlight strategic thinking, visual systems, and real-world execution.

Selected Work

Judith Ripka Campaign

OOH Billboard & Brand Marketing

Brand Identity & Social Launch

GemmaMade

ALOHA Collection Summer Capsule Launch

Email, Social, Paid Media

ALOHA Collection Print Design

Product Graphics & Print Systems

Anna Sui SS24 Launch

Campaign Creative & Digital Assets

Services Offered

Brand & Visual Identity

Logo Design · Brand Guidelines · Typography Systems · Color Palettes
I create cohesive brand systems that define how a business looks and feels. Whether you're starting fresh or refreshing your identity, I design the foundational elements that bring your brand to life.

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Content & Campaign Design

Social Media Graphics · Paid Ads · Email & SMS Marketing · Influencer Assets
I design unique content for any marketing or social need. I focus on making visuals that are not only beautiful and on-brand, but also built to perform across digital platforms.

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Art Direction & Production

Lookbook Design · Presentation Decks · Web Graphics · Photo Retouching
I bring creative ideas through to final execution. One of my favorite parts of being a creative is being hands-on through the whole process. From photoshoot assistance to final retouching, no detail is missed.

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Custom Creative Solutions

Not sure where your project fits? I also take on one-off or custom design needs — whether it’s presentation materials, print collateral, packaging, event graphics, or something totally unique. If you have a visual idea that needs bringing to life, I’m here to make it happen.