People walking on a street covered with shimmering, sparkling decorative lights, creating a festive or celebratory atmosphere.

SAMANTHA DAICHENDT

Senior Graphic Designer | New York City

A black and white portrait of a woman with long dark hair, standing in front of a wooden wall

About Me

Senior Graphic Designer

Fashion • Beauty • Lifestyle • Digital & Print

Nice to see you here! I’m a Senior Graphic Designer based in NYC with 6+ years of experience across fashion, beauty, and lifestyle brands. I specialize in brand identity, campaign creative, and cross-channel design spanning digital, print, and e-commerce. My work is rooted in concept-driven design, collaboration, and translating brand strategy into clear, compelling visuals. I’ve partnered with in-house teams, executive leadership, and founders to bring their campaigns and products to life from concept to execution.

Available for senior-level roles and select freelance projects.

Below you will find a curated snapshot of brand, campaign, and cross-channel design projects. Each project was chosen to highlight strategic thinking, visual systems, and real-world execution.

Selected Work

Cityscape with tall buildings, digital billboard advertising Judith Ripka jewelry, and traffic lights at an intersection.

Judith Ripka Campaign

OOH Billboard & Brand Marketing

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A sliced chocolate layer cake with chocolate frosting on a white cake stand, with a slice on a small plate, against a pink textured background with a logo that says 'GemmaMade by Gemma Stafford' and a little green four-leaf clover.

Brand Identity & Social Launch

GemmaMade

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Blue reusable bags with white sun and wave patterns on a wet rock by the water, with a woman swimming in the background.
Promotional poster for Adriatic-themed coastal accessories and apparel, featuring women with seashell and sun patterns on bags and clothing, set against seaside backgrounds.

ALOHA Collection Summer Capsule Launch

Email, Social, Paid Media

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A woman holding a patterned bag near a body of water, wearing a green top and jewelry, with a clear blue sky in the background.

ALOHA Collection Print Design

Product Graphics & Print Systems

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Fashion website featuring colorful clothing with watercolor butterfly motif, including a pastel blouse, a metallic dress, and accessories.
Close-up of a young woman with wavy dark hair, makeup with silver eyeshadow, wearing a iridescent, patterned top, against a black background.
A young girl with large pink butterfly wings in a meadow, promoting a 50% off sale with overlapping text and circular tag reading 'Harbor Day Sale'.

Anna Sui SS24 Launch

Campaign Creative & Digital Assets

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Services Offered

  • Nighttime view of Times Square with illuminated digital billboards on tall buildings showing various advertisements and messages, including a person walking and promotional content for a theater, with a deep purple sky in the background.

    Content & Campaign Design

    Social Media Graphics · Paid Ads · Email & SMS Marketing · Influencer Assets

    I design unique content for any marketing or social need. I focus on making visuals that are not only beautiful and on-brand, but also built to perform across digital platforms.

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  • Person standing in front of a camera, being photographed in a studio with a backdrop resembling a room with bookshelves and painting.

    Art Direction & Production

    Lookbook Design · Presentation Decks · Web Graphics · Photo Retouching

    I bring creative ideas through to final execution. One of my favorite parts of being a creative is being hands-on through the whole process. From photoshoot assistance to final retouching, no detail is missed.

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  • Design sketches or mood boards of fashion models and clothing layouts on a white table.

    Brand & Visual Identity

    Logo Design · Brand Guidelines · Typography Systems · Color Palettes

    I create cohesive brand systems that define how a business looks and feels. Whether you're starting fresh or refreshing your identity, I design the foundational elements that bring your brand to life.

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  • Interior of a room with neon sign of a cocktail glass, framed pictures of mountains and fruit, operatic statue busts, and table lamps with red, textured bases.

    Custom Creative Solutions

    Not sure where your project fits? I also take on one-off or custom design needs — whether it’s presentation materials, print collateral, packaging, event graphics, or something totally unique. If you have a visual idea that needs bringing to life, I’m here to make it happen.

Let’s make it official.

Interested in working together? Fill out some info and I will be in touch shortly!

I can't wait to hear from you.