Anna Sui
What do I do?
I currently serve as Digital Commerce Coordinator and Lead Graphic Designer at renowned luxury brand, Anna Sui. Anna Sui is a well-established luxury retail designer and has been designing since 1991. She has been recognized globally for her creations and is a long-standing force within the creative industry.
In my role at Anna Sui, I am fully responsible for any digital content that the brand produces, ranging from digital marketing advertisements to email campaigns to photoshoots. I am overseeing not only our clothing department, but also fragrance, cosmetics and accessories.
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I approve all social media, paid advertising, influencer accounts, email and sms marketing, and website design. I also style photoshoots, help plan fashion shows and aid in collection design. On this page, you can glance at various campaigns I have both spearheaded and collaborated on.
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Since Anna Sui is still a family-owned, small business based in the garment district, my position wears many hats. I have my hand in anything digital that passes through the brand, especially as we grow in e-commerce with the overflow of the pandemic. I have also become experienced in Shopify, operating in more business operations rather than solely creative.
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client: Anna Sui
tools: Illustrator, InDesign, Photoshop, Shopify, PremierePro
deliverables: Social Media Assets, Digital Ads, Outfit + Accessories , Website Design
category: Luxury Fashion Design, Styling, Graphic Design, Social Media
Content Creation
I am responsible for capturing content at Anna Sui’s runway shows, in order for the company to utilize all season long. This includes photos and videos that I also edit and splice together. For example (below), you can see 2 of the promotional videos I created for our contractors during the Spring 2024 Show.
Styling & Photoshoots
I also work closely with our E-Commerce team to style and shoot the outfits for the Anna Sui DTC commercial website. Once we have taken inventory and finalized the purchase order for a given season, I work with my colleagues to style the various pieces and shoot them in an innovative way.
Email & Ad Design
As lead graphic designer at Anna Sui, I fulfill all of our email and digital advertising. Not only do I plan out the marketing calendar, but I also write the copy for each email and ad. Take a look below at a selection of the work I’ve done.
Web Design
I have also re-designed Anna Sui’s E-Commerce website (published 2024). Please see below a few examples of the progress we made in order to convert more customers that visit the page each day. If you follow the link to our current site, you can see the entire re-design.
Print & Invitation Design
As many people are unable to attend our runway shows, I also create invitations for my company to send out, encouraging friends and fans of the brand to tune in on our Instagram Live to watch the show. Below is the concept ideation for the FW24 Show.
