This personal brand identity was created to set the tone for all my design work going forward. I wanted my personality and mission to be clear and concise through visual language. I spent time curating the vision of my brand, as well as the culture, personality, tone and spirit. As a creative, I wanted my professional identity to be taken seriously whilst staying fun, eccentric, bold and surprising. After exploring a myriad of different creative directions, my brand identity remains central to who I am as a designer. I created different stationary and my own logo to distinguish me from other creatives in the field

This gradient swatch is a visual asset that encapsulates my personal aesthetic and design habits. The mixture of two very distinct fonts over the signature colorway is unique and personal to me. The design draws the viewer into my world and gives a taste of what I have to offer as a designer.

client: Samantha Daichendt

tools: Illustrator, InDesign, Photoshop

deliverables: Business Card, Letterhead, Secondsheet, Blank Note, Envelope

category: Brand Styling, Stationary Design